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Lais Schulz

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Lais Schulz is a Digital Marketing expert, writer, and former photographer who loves helping small businesses to grow. Lais consults passion-driven businesses on how to increase their brand awareness through content marketing, often writing for their blogs as well.

5 Watermark Mistakes You Should Avoid + What to Do Instead

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Watermarks are a great way to protect your photos from being stolen or used by other people without the proper credit. However, I've seen so many people make watermark mistakes that completely ruin their...
2021 Social Media Calendar

2021 Social Media Calendar for Small Businesses

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2020 is almost over, and it's time to prepare your 2021 social media calendar. As a business owner, it’s important to be aware of the holidays and days of observance that are coming up...

How to Plan Your First Live Stream: The Step-by-Step Guide

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If just the thought of “going live” on Instagram gives you hives, this article is for you. Let me tell you something: I have been there, and not that long ago, either. In fact,...

8 Best Management and Scheduling Tools for Social Media

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Social media can take up a lot of time in your schedule. That's why management and scheduling tools for social media can be really helpful.  Small business owners are a little bit all over the...

13 New Year’s Marketing Ideas and Social Media Posts [+ FREE Templates]

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New Year's Eve is less than 2 months away (I know, it’s hard to believe!) which means it's the perfect time to get ready for the holiday season. We want to help, so we...

21 Christmas Marketing and Post Ideas for Businesses [ + FREE Templates ]

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You probably think it’s way too soon to think about Christmas, but the truth is, if you want to have a successful Christmas marketing strategy, you need to start brainstorming your ideas right now!We...

Instagram Stories for Businesses: The Complete Guide

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Instagram Stories now has more than 500 million monthly users (which corresponds to about half of all Instagram users). It’s only going to get more popular, so if you are a company or a...

December Social Media Calendar and Post Ideas for Businesses [ + FREE Templates ]

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December is a very important month for marketing. The big events of November, like Black Friday, Cyber Monday, and Thanksgiving, have just wrapped up and now it’s time to look ahead to Christmas and...

The 8 Best Nail Artists Instagram Accounts and Posts to Inspire You – and...

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Nail art is pretty visual, so it's natural to think that in order to get tons of likes and new followers, all you need to do is post pictures of your work. However, if...

15 Business Listing Websites You MUST Be On to Get More Business

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I have an important question to ask you: is your local business listed on any websites? If the answer is no, this might spell trouble. According to a Local Consumer Review Survey done by...

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