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Lais Schulz

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Lais Schulz is a Digital Marketing expert, writer, and former photographer who loves helping small businesses to grow. Lais consults passion-driven businesses on how to increase their brand awareness through content marketing, often writing for their blogs as well.

The 11 Best Coffee Shop Instagram Accounts and Posts

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Are you a coffee shop owner who is not quite sure what to publish on social media? We know that a lot of restaurant owners tend to fall back on just sharing photos of...

October Social Media Calendar + Post Ideas for Businesses + FREE Social Media Templates

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It's time to think about your social media posts for October holidays and other days of observance! It’s hard to believe it’s that time already, but here we are. Holidays like these are an...

11 Instagram Giveaway Ideas for Businesses (and How to Run One)

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Have you ever considered having some kind of Instagram giveaway to generate some buzz for your business? Giveaways are really great when it comes to reaching more people and increasing your brand awareness. In...

The 7 Best Hair Salon Instagram Accounts

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Do you own a hair salon business and want to step up your game on Instagram but don't really know how? Don’t worry! We've got your back! Instagram is one of the most popular social...

TripAdvisor for Business: The Complete Guide

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Setting up a TripAdvisor Business account is a really good idea for small business owners because it gives you a greater chance to be discovered by more people online. Lots of people use TripAdvisor...
social media marketing mistakes zero likes

15 Social Media Marketing Mistakes You Shouldn’t Make

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If only I could tell you how many social media marketing mistakes I've made in my career as a photographer. Back in 2016, when I started working as a photographer, I didn't know anything about...
September Holidays and Days of Observance

September Social Media Calendar + Post Ideas for Businesses

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Holidays and Days of Observance are always such a good opportunity to share unique content with your audience and customer base. Whether they’re national holidays like Labor Day or more of a silly celebration...
2020 national holidays and days of observance

The Most Important Days of Observance and Holidays in 2020 for Small Businesses Owners

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Nowadays, there are National Holidays and Days of Observance for basically everything. Besides the common ones like Labor Day, Independence Day, Thanksgiving, and Black Friday, there are many other fun dates for us to...

The 6 Best Ideas for TikTok Videos for Businesses

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In 2020, TikTok became one of the trendiest social media platforms, surpassing 1.5 billion downloads worldwide on both Google Play and App Store. If your business is not utilizing this platform, it might be...

The Best Times to Post on Social Media

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Knowing the best times to post on social media is crucial for a successful social media marketing strategy. Most people focus solely on creating quality content, and of course, this is important,...

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