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Lais Schulz

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Lais Schulz is a Digital Marketing expert, writer, and former photographer who loves helping small businesses to grow. Lais consults passion-driven businesses on how to increase their brand awareness through content marketing, often writing for their blogs as well.
how to design a logo for small business

How to Design a Logo for Your Small Business

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Most small business owners are not designers. In fact, I'll bet this is the reason you searched for an article like this! You don't know how to design a logo yourself, but...
whatsapp marketing strategy

WhatsApp Marketing Strategy for Small Businesses

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Is there such a thing as a WhatsApp marketing campaign? Of course! When we talk about social media marketing, the social media channels that typically come to mind first are Facebook, Instagram,...
benefits of social media marketing

8 Benefits of Social Media Marketing for Small Businesses

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Did you know that 77% of Americans have a social media profile but only 50% of small businesses are using social media? Besides that, 25% of those who aren't yet using these...
top 10 small business ideas

Top 10 Small Business Ideas (Plus 33 More to Inspire You!)

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Coming up with small business ideas to call your own can be challenging. Sticking to it and making your business work might be even harder, but I promise, it's probably not going...
content calendar how to create one

Content Calendar for Small Businesses: What Is It and How to Create One

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A content calendar – sometimes called an editorial calendar – is a great way to plan, organize, and schedule your marketing content for the upcoming days, weeks, or even months. Professionals and...

How to Get Yelp Reviews for Your Business

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Yelp reviews can be hard to get. If your business is lacking in this area, it might be tough to get new people to step in because they aren't sure what they...
social media post ideas for smal businesses

18 Social Media Post Ideas for Small Businesses

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Coming up with fresh social media post ideas every day is a tough task. We know that as a small business or brand you already have a lot on your plate. The...
how to create a watermark step by step

How to Make a Watermark: A Step by Step Guide

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The best way to protect your photos from being stolen or used maliciously – whether they are of your services or products – is to add a watermark to them. But how...
TikTok for small businesses

How to Use TikTok for Business

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The Chinese-owned app TikTok is a video-sharing platform where users can share short videos – usually just 15 to 60 seconds – that can be edited right inside the app. Users can...

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