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Lais Schulz

Lais Schulz is a Digital Marketing expert, writer, and former photographer who loves helping small businesses to grow. Lais consults passion-driven businesses on how to increase their brand awareness through content marketing, often writing for their blogs as well.
November social media calendar

November Social Media Calendar + Post Ideas for Businesses

November is one of the most important months for marketing, second only to December. It contains important holidays like Thanksgiving and big marketing events like Black Friday and Cyber Monday. If you want to take...
how to create your Google My Business Listing

How to Create Your Google My Business Listing: The Step-by-Step Guide

If you are a local business owner, you probably already know how important Google is to drive customers to your door. If you want customers to be able to easily find out information about...
instagram reels

Instagram Reels 101: How to Use It for Your Business

When Snapchat blew up and became popular among Instagram’s target demographic, they couldn’t help but take notice. They weren’t willing to be left behind so they introduced Instagram Stories, which has since become a...

11 Best Pizzeria Instagram Accounts and Posts & Why We Love Them

Do you own a pizzeria and often find yourself lost when it comes to digital marketing and social media? Do you feel like you're not really sure about what kinds of photos and captions...
halloween marketing post ideas and templates

Halloween Post Ideas for Small Businesses + FREE Social Media Templates

Halloween is coming up, and the more ahead of the curve you are, the bigger your chance to create a successful marketing campaign around the holiday. We actually mention how important it is to...

Get ready for National Dessert Day (Oct 14th) + Post Ideas to Promote Your...

October 14th is coming, and this is a special date for those of us who have a sweet tooth… It's National Dessert Day! For businesses that are in the food and restaurant industries especially,...

How to Use Social Media for Customer Service

Most businesses see social media as a marketing tool to find prospects, generate more leads, and get more customers. It’s true, social media plays a big role in connecting with new people and warming...

Top 16 Apps for Creating Beautiful Instagram Stories

Creating amazing Instagram stories might seem tricky, especially for small business owners who have crazy busy schedules (sound familiar?) but we promise it’s not. Once you have the right tools, you can create and...

The 11 Best Coffee Shop Instagram Accounts and Posts

Are you a coffee shop owner who is not quite sure what to publish on social media? We know that a lot of restaurant owners tend to fall back on just sharing photos of...

October Social Media Calendar + Post Ideas for Businesses + FREE Social Media Templates

It's time to think about your social media posts for October holidays and other days of observance! It’s hard to believe it’s that time already, but here we are. Holidays like these are an...

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