Lais Schulz
Lais Schulz is a Digital Marketing expert, writer, and former photographer who loves helping small businesses to grow. Lais consults passion-driven businesses on how to increase their brand awareness through content marketing, often writing for their blogs as well.
LinkedIn Marketing Strategy for Businesses
For years, LinkedIn was perceived as a platform that connects job seekers with prospective employers. Nowadays, LinkedIn is a powerful marketing tool for both big and small businesses. Just like any other...
Twitter Marketing Strategy for Businesses
Twitter is one of the trickiest social media channels out there. But, that’s not to say it isn’t worth exploring as a marketing channel for your business. If you want to create...
How to Take Product Photos with Your Smartphone
Do you think just because you don't have a high-end camera, you can't take good pictures of your products to upload on your website or share on social media?! Well, the truth...
How to Create a Social Media Plan for Small Businesses
If you're a small business owner, chances are you're not a professional social media marketer, too. You're probably familiar with most social media platforms but you might not know how to use...
14 Social Media Marketing Tips for Small Businesses
Did you know that 3.5 billion people use some kind of social media? That's equivalent to 45% of the world's population. When you look at the data coming from the United States,...
Instagram Marketing for Small Businesses 101 – Everything You Need to Know
With more than 1 billion monthly active users, Instagram is one of the most important social media platforms out there. From a business perspective, it's quickly becoming an indispensable platform for marketing. ...
Facebook Marketing Strategy for Small Businesses
If you are a small business and still haven't included Facebook in your social media marketing strategy, it's time for you to start. Facebook is still one of the most important social...
Pinterest Marketing Essentials: How to Use Pinterest to Grow Your Business
Pinterest is one of the best platforms to grow your business organically. However, most people still don't quite understand the platform and how to use it to grow their businesses. In this...
How to Design a Logo for Your Small Business
Most small business owners are not designers. In fact, I'll bet this is the reason you searched for an article like this! You don't know how to design a logo yourself, but...
WhatsApp Marketing Strategy for Small Businesses
Is there such a thing as a WhatsApp marketing campaign? Of course! When we talk about social media marketing, the social media channels that typically come to mind first are Facebook, Instagram,...
