Lais Schulz
Lais Schulz is a Digital Marketing expert, writer, and former photographer who loves helping small businesses to grow. Lais consults passion-driven businesses on how to increase their brand awareness through content marketing, often writing for their blogs as well.
11 Instagram Giveaway Ideas for Businesses (and How to Run One)
Have you ever considered having some kind of Instagram giveaway to generate some buzz for your business? Giveaways are really great when it comes to reaching more people and increasing your brand awareness. In...
The 7 Best Hair Salon Instagram Accounts
Do you own a hair salon business and want to step up your game on Instagram but don't really know how? Don’t worry! We've got your back!
Instagram is one of the most popular social...
TripAdvisor for Business: The Complete Guide
Setting up a TripAdvisor Business account is a really good idea for small business owners because it gives you a greater chance to be discovered by more people online. Lots of people use TripAdvisor...
15 Social Media Marketing Mistakes You Shouldn’t Make
If only I could tell you how many social media marketing mistakes I've made in my career as a photographer.
Back in 2016, when I started working as a photographer, I didn't know anything about...
September Social Media Calendar + Post Ideas for Businesses
Holidays and Days of Observance are always such a good opportunity to share unique content with your audience and customer base. Whether they’re national holidays like Labor Day or more of a silly celebration...
The Most Important Days of Observance and Holidays in 2020 for Small Businesses Owners
Nowadays, there are National Holidays and Days of Observance for basically everything. Besides the common ones like Labor Day, Independence Day, Thanksgiving, and Black Friday, there are many other fun dates for us to...
The 6 Best Ideas for TikTok Videos for Businesses
In 2020, TikTok became one of the trendiest social media platforms, surpassing 1.5 billion downloads worldwide on both Google Play and App Store. If your business is not utilizing this platform, it might be...
The Best Times to Post on Social Media
Knowing the best times to post on social media is crucial for a successful social media marketing strategy. Most people focus solely on creating quality content, and of course, this is important,...
How to Write Copy for Social Media for Businesses
Is writing copy for social media posts really a thing? Yes, it is! Copywriting is not just for sales pages, product descriptions, websites, and blog posts. It’s also for compelling and engaging...
17 Instagram Feed Ideas for Small Businesses – and How to Organize Your Own...
It might sound silly, but to organize your Instagram feed is going to make you stand out as a business. That, and quality content, of course.
Instagram is mainly...
