The Most Important Days of Observance and Holidays in 2020 for Small Businesses Owners

2020 national holidays and days of observance

Nowadays, there are National Holidays and Days of Observance for basically everything. Besides the common ones like Labor Day, Independence Day, Thanksgiving, and Black Friday, there are many other fun dates for us to celebrate!

Most of them are extremely commercial, which is good for your small business since you can use those days to create a sale, a special discount, or even a fun campaign to engage with your customers and your audience on social media.

With this list, there’s no way you’re going to feel like you have nothing to post on social media ever again!

How to Use the List of National Holidays and Days of Observance

The best way to use this list is to use it to draft a content calendar. If you don’t have a content calendar or a social media plan, we highly recommend you create your social media plan by clicking here and then create your content calendar by clicking here.

Creating a social media plan and an editorial calendar will help you envision your marketing goals and get more clarity on your overall strategy. It also helps you plan out your content in advance so you know exactly what you’re going to post.

Once you have a general idea of what you’re going to post about and when, you can start to dig in a little deeper to map out specific promotions and campaigns. If you’re planning your social media strategy on the fly, your content won’t feel cohesive or well thought out. This randomness will also make it more difficult to engage with people and convert them into buyers.

So, use the dates below to create the bones of your content calendar. If it’s easier, you might want to print it out and highlight the days that make sense for you to post about on behalf of your business.


Let’s say you own a Mexican restaurant. You obviously want to celebrate Margarita’s Day, Dia de Los Muertos, Nachos Day, and other days that are highly relevant to what you do. For example, Dia de Los Muertos is a special occasion, so you can definitely plan in advance and create an event in your restaurant or come up with a special delivery offer.

Margaritas Day is more of a “fun” commercial holiday, but you can still go all out! You could do a “buy one get one” deal on margaritas, unveil a special new flavor, or offer free chips and guac with every margarita order. When you plan in advance, you can get more creative, which will generate a lot more buzz than if you come up with something last minute.

You can take some time to get good photos of the dishes, edit them, create a nice offer, and write up some strong copy to entice your audience. You can post about it a few days before the actual day to generate excitement and give people more opportunity to plan.

This is just an example. It really doesn’t matter what industry you’re in. As long as you’re creative, you can use this list to attract more attention to your business.

By the way, do you want to learn how to create a killer marketing strategy for your small business, take better pictures, and write the perfect copy? Subscribe to our free 5-day email course below!

January [ FREE Social Media Templates ]

Click here and get your FREE January social media templates!

National Hobby Month

National Hot Tea Month

National Soup Month

National Train Your Dog Month

Read more: January Social Media Calendar and Post Ideas for Businesses

January – Holidays and Days of Observance

January 1st – New Year’s Day

January 1st – Bloody Mary Day

January 2nd – National Science Fiction Day

January 4th – Trivia Day

January 4th – Spaghetti Day

January 5th – Whipped Cream Day

January 6th – Three Kings Day

January 8th – Bubble Bath Day

January 10th – Milk Day

January 12th – Pharmacist Day

January 14th – Dress Up Your Pet Day

January 15th – Hat Day

January 19th – Popcorn Day

January 20th – Martin Luther King Jr. Day

January 20th – Cheese Lovers Day

January 20th – DJ Day

January 21st – Hugging Day

January 23rd – Pie Day

January 24th – Green Juice Day

January 24th – Peanut Butter Day

January 25th – Chinese New Year

January 29th – Puzzle Day

January 31st – Fun at Work Day


February – Holidays and Days of Observance

American Heart Month

Black History Month

Children’s Dental Health Month

Hot Breakfast Month

Responsible Pet Owner Month


February – Holidays and Days of Observance

February 1st – Dark Chocolate Day

February 1st – Freedom Day

February 2nd – Super Bowl Sunday

February 3rd – Women Physicians Day

February 4th – World Cancer Day

February 6th – Frozen Yogurt Day

February 7th – Send a Card to a Friend Day

February 9th – Pizza Day

February 9th – Toothache Day

February 10th – Clean Out Your Computer Day

February 11th – Safer Internet Day U.S.

February 11th – Make a Friend Day

February 13th – Galentine’s Day

February 14th – Valentine’s Day

February 15th – Single’s Awareness Day

February 16th – Almond Day

February 17th – Presidents Day

February 18th – Drink Wine Day

February 20th – Love Your Pet Day

February 22nd – Margarita Day

February 24th – Tortilla Chip Day

February 27th – Chili Day



National Craft Month

National Women’s History Month

National Nutrition Month

March Madness


March – Holidays and Days of Observance

March 2nd – Read Across America Day

March 5th – Mardi Gras #MardiGras

March 5th – Dress Day

March 6th – Employee Appreciation Day

March 6th – Day of Unplugging

March 6th – Dentist’s Day

March 7th – International Women’s Day

March 8th – Proofreading Day

March 12th – Pancake Day

March 14th – Potato Chip Day

March 17th – St. Patrick’s Day

March 20th – Day of Happiness

March 20th – Spring Equinox

March 21st – French Bread Day

March 22nd – World Water Day

March 23rd – Puppy Day

March 25th – Waffle Day

March 28th – MLB Opening Day

March 30th – Doctor’s Day



Stress Awareness Month

Distracted Driving Awareness Month

Keep America Beautiful Month

Move More Month

Couple Appreciation Month


April – Holidays and Days of Observance

April 1st – April Fools’ Day

April 1st – Walking Day

April 2nd – Peanut Butter and Jelly Day

April 2nd – Autism Awareness Day

April 3rd – World Party Day

April 4th – National Burrito Day

April 5th – Deep Dish Pizza Day

April 7th – Beer Day

April 7th – World Health Day

April 10th – Hug Your Dog Day

April 12th – Easter

April 12th – Grilled Cheese Sandwich Day

April 15th – Laundry Day

April 16th – Wear Pajamas to Work Day

April 18th – High Five Day

April 20th – Chinese Language Day

April 20th – Kindergarten Day

April 22nd – Administrative Professionals’ Day

April 23rd – Picnic Day

April 23rd – World Book Day

April 24th – Arbor Day

April 25th – Telephone Day

April 26th – Pretzel Day

April 29th – International Dance Day

April 30th – International Jazz Day



National Hamburger Month

National Salad Month

Arthritis Awareness Month

Celiac Disease Awareness Month


May – Holidays and Days of Observance

May 1st – May Day

May 4th – Free Comic Book Day

May 4th – Star Wars Day

May 5th – Cinco de Mayo

May 5th – Teacher Day

May 6th – No Diet Day

May 10th – Mother’s Day

May 11th – Eat What You Want Day

May 12th – Limerick Day

May 13th – Receptionist Day

May 13th – Apple Pie Day

May 15th – International Day of Families

May 16th – Mimosa Day

May 17th – Pizza Party Day

May 18th – Armed Forces Day

May 21st – Waitstaff Day

May 24th – Scavenger Hunt Day

May 25th – Wine Day

May 25th – Memorial Day

May 28th – Hamburger Day



Men’s Health Month

Pride Month

Fruit and Vegetables Month


June – Holidays and Days of Observance

June 1st – Egg Day

June 2nd – Bicycle Day

June 4th – Cheese Day

June 5th – Global Running Day

June 5th – World Environment Day

June 6th – D-Day

June 7th – Donut Day

June 8th – Best Friend’s Day

June 8th – World Oceans Day

June 14th – Flag Day

June 16th – Fudge Day

June 17th – Eat Your Vegetables Day

June 17th – Take Your Cat to Work Day

June 18th – Sushi Day

June 18th – Juneteenth

June 19th – Box Day

June 19th – Martini Day

June 20th – World Day of Music

June 21st – Father’s Day

June 21st – International Yoga Day

June 21st – Selfie Day

June 21st – Summer Solstice

June 23rd – Hydration Day

June 26th – Bingo Day

June 28th – Christopher Street Liberation Day 

June 29th – Camera Day

June 30th – Social Media Day



National Independent Retailer Month

Ice Cream Month

Social Wellness Month


July– Holidays and Days of Observance

July 1st – Canada Day

July 1st – International Joke Day

July 4th – Independence Day

July 6th – Fried Chicken Day

July 8th – Video Game Day

July 9th – Kitten Day

July 13th – French Fry Day

July 14th – Mac and Cheese Day

July 17th – Emoji Day

July 17th – Hot Dog Day

July 19th – Ice Cream Day

July 21st – Junk Food Day

July 24th – Drive Thru Day

July 25th – Wine and Cheese Day

July 30rd – International Day of Friendship



Back to School Month

Eye Exam Month

Breastfeeding Month


August – Holidays and Days of Observance

August 1st – Girlfriend’s Day

August 7th – International Beer Day

August 9th – Book Lovers Day

August 10th – S’mores Day

August 10th – Lazy Day

August 12th – International Youth Day

August 17th – Non-Profit Day

August 19th – World Photography Day

August 20th – Islamic New Year

August 21st – Senior Citizens’ Day

August 24th – National Waffle Day

August 26th – Women’s Equality Day

August 26th – National Dog Day



Hispanic Heritage Month

Self-Improvement Month

Baby Safety Month

Read more: September Social Media Calendar + Post Ideas for Businesses


September – Holidays and Days of Observance

September 5th – International Day of Charity

September 5th – Cheese Pizza Day

September 6th – Read a Book Day

September 7th – Labor Day

September 7th – Beer Lovers’ Day

September 12th – Video Games Day

September 13th – Grandparents’ Day

September 13th – Fortune Cookie Day

September 16th – Working Parents Day

September 17th – Constitution Day

September 18th – Start of Rosh Hashanah

September 18th – National Cheeseburger Day

September 19th – Start of Oktoberfest

September 20th – National Pepperoni Pizza Day

September 21st – International Day of Peace

September 22nd – Fall Equinox

September 25th – Comic Book Day

September 26th – Pancake Day

September 26th – Hunting and Fishing Day

September 27th – Start of Yom Kippur

September 27th – World Tourism Day

September 20th – Coffee Day


October [ + FREE Social Media Templates ]

Click here and get your FREE October social media templates!

Breast Cancer Awareness Month

Emotional Wellness Month

Financial Planning Month

Global Diversity Awareness Month

National Disability Employment Awareness Month

Adopt a Shelter Dog Month

Read more: October Social Media Calendar + Post Ideas for Businesses


October – Holidays and Days of Observance

October 1st – International Coffee Day

October 1st – World Vegetarian Day

October 2nd – World Smile Day

October 4th – Taco Day

October 6th – Teachers’ Day

October 10th – World Mental Health Day

October 11th – Coming Out Day

October 12th – Columbus Day

October 12th – Indigenous People’s Day

October 12th – Canadian Thanksgiving

October 14th – Dessert Day

October 16th – Boss’s Day

October 17th – Pasta Day

October 17th – Sweetest Day

October 19th – Evaluate Your Life Day

October 21st – International Nacho Day

October 24th – Make a Difference Day

October 24th – United Nations Day

October 27th – Black Cat Day

October 29th – National Cat Day #NationalCatDay

October 31st – Halloween

November [ + FREE Social Media Templates ]

Click here and get your FREE November social media templates!

Child Safety Protection Month

Diabetes Awareness Month

Native American Heritage Month

Read more: November Social Media Calendar + Post Ideas for Businesses


November Calendar – Holidays and Days of Observance

November 1st – Daylight Saving Time Ends (U.S.)

November 1st – All Saints Day

November 1st – Dia de Los Muertos

November 3rd – Sandwich Day

November 4th – National Stress Awareness Day

November 6th – Love Your Lawyer Day

November 11th – Singles’ Day

November 11th – Veterans Day

November 13th – World Kindness Day

November 14th – Diwali

November 15th – America Recycles Day

November 16th – Fast Food Day

November 17th – Take a Hike Day

November 19th – International Mens’ Day

November 20th – Trans Day of Remembrance

November 20th – Universal Children’s Day

November 21st – World Television Day

November 23rd – Espresso Day

November 26th – Thanksgiving Day

November 27th – Black Friday [ See also: Black Friday Marketing and Post Ideas  ]

November 28th – Small Business Saturday

November 29th – Start of Advent

November 30th – Cyber Monday [ See also: Cyber Monday Marketing and Post Ideas ]


December [ + FREE Social Media Templates ]

Click here and get your FREE December social media templates!

National Write a Business Plan Month

Bingo Month

Write a Friend Month

Read more: December Social Media Calendar + Post Ideas for Businesses


December – Holidays and Days of Observance

December 1st – Giving Tuesday

December 3rd – International Day of Persons With Disabilities

December 4th – Cookie Day

December 5th – Volunteer Day

December 7th – Pearl Harbor Remembrance Day

December 10th – Start of Hanukkah

December 10th – Human Rights Day

December 14th – Green Monday

December 17th – Wright Brothers Day

December 21st – Winter Solstice

December 23rd – Festivus

December 24th – Christmas Eve

December 25th – Christmas [ + FREE Templates ]

December 26th – National Thank You Note Day

December 26th – Boxing Day (Canada)

December 26th – Start of Kwanzaa

December 29th – Tick Tock Day

December 30th – Bacon Day

December 31st – New Year’s Eve

Read more: December Social Media Calendar + Post Ideas for Small Businesses [ FREE Social Media Templates ]


Need more ideas to create amazing content?! Click here to see our post with 18 social media post ideas!

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