Super Bowl Sunday Post Ideas for Businesses

Super Bowl Sunday is a notable event in the United States. It is so important for businesses to get in on the fun and celebrate with their customers if they can! However, we know that it can be tough sometimes to come up with Super Bowl Sunday post ideas that will really resonate with your audience.

That’s why we decided to help you out with this list of post ideas that you can use around Super Bowl Sunday. You can actually use these ideas for pretty much any major sporting event all year round, so put your creative hat on and be ready to get inspired!


11 Super Bowl Sunday Post Ideas for Businesses

1. Partner with Other Small Businesses

Super Bowl Sunday is the perfect opportunity to partner with other businesses! It’s best to choose one that has *something* to do with you but isn’t a direct competitor. So, let’s say you own a sports clothing store. You could partner with a restaurant to create a special deal, coupon, or even a giveaway with your partner. Whenever your customers spend $100 in your store the week before Super Bowl Sunday, they get a 20% discount on their orders on Super Bowl Sunday from your partner’s restaurant. This way, both of you can advertise this deal and reach new customers!

2. Partner with Micro-Influencers

Do you know any micro-influencers (aka influencers with less than 10k followers)? Do any of them visit your place? If so, reach out to them and offer them a free dinner or complimentary product right before Super Bowl Sunday, then ask them to create a post or story on their account. 

Micro-influencers are great because they usually have an engaged community, and they haven’t grown enough to have a lot of people who are from other states or countries. They also aren’t so popular that their rates are going to be unaffordable for you. There’s a good chance they may agree to do it just for the free products!

When you partner with micro-influencers in your local community, you are getting tons of added exposure to their followers. They can let people know about your specials or share their favorite item, and it will feel much more natural than any sales pitch you might put together. Just make sure you’re partnering with people who have followers who you would consider to be dream customers.

3. Run a Giveaway or Contest

Giveaways or contests are a fun way to get your audience engaged and get your business in front of new people. You can give away basically anything, but make sure the prize is related to your business and ideally, related to sports or the act of watching sports.

Think about it this way: when you give away random prizes (like money, a laptop, or a trip), you might get tons of engagement, but not from the right people. These people are only interested in the prize and could care less about your business. Most likely, they will quickly unfollow you after the giveaway is over, which is the opposite of what you want.

Create a traditional giveaway that asks people to “follow us and tag a friend” in order to receive an entry, or you can get creative with it. That’s the fun thing about contests: you get to decide all of the details!

Read more: Instagram Giveaway Ideas for Businesses and How to Run One

4. Create Super Bowl Deals

No matter what niche you’re in, Super Bowl Sunday is a nationwide event, and you can create Super Bowl deals even if you’re not technically in the sports (or sports watching) niche. For example, why not create a sale on the week of the big game? Give people a great discount or even something for free if they shop with you that week. 

5. Offer Something for Free

Offering something for free is a very simple way to celebrate Super Bowl Sunday with your audience. You can give people free samples or even free shipping or delivery if you’re an online-based business. Just make sure you don’t make it exclusively for Super Bowl Sunday as many brick and mortar businesses aren’t open on Sundays or have reduced hours. Instead, run the deal for the entire week preceding the game so you can get as many people into your store as possible!

6. Host an Event

We know that nowadays, it’s a little tricky to host or plan in-person events, but what about an online event? Online events are fairly easy to pull off, and it might be fun to do something around the Super Bowl if it makes sense for your business.

Of course, if regulations allow, you can always plan an in-person event in your business. Make sure when you’re promoting it, you let people know what you’re doing to ensure the safety of everyone who attends. Whether you decide to do it online or offline, there are so many fun ideas like trivia nights, live streams, or an auction. Let your imagination soar!

7. Share User-Generated Content

Sharing user-generated content is a great way to use social proof to influence your audience. Using the words, photos, and videos that your customers share online to promote your business really does work to convince other people to join in on the fun.

Whether it’s food for Super Bowl Sunday or makeup to wear during the game, sharing user-generated content helps people to think of your business and assume that it must be the best if so many people are ordering from you!

8. Create Stories

Stories are awesome because they are easier to create and most people find them more fun to watch than in-feed posts. You can create a behind the scenes video of you and your staff preparing for your big Super Bowl sale, prepping the special menu you’re putting together, or painting someone’s nails in their favorite team’s colors.

If you’re going to do this, make sure you post at least five stories at all different times so your content keeps showing up for people throughout the day. Also, remember that stories are meant to be simple and fun, so don’t overthink it!

Read more: Instagram Stories for Businesses: The Complete Guide

9. Create Polls

There are several ways to increase the engagement of your stories, and polls are a big one. When you create polls and put them on the top of your Instagram Stories, more people will engage with your content. People love expressing themselves and weighing in on an issue because it makes them feel like they’re part of your community. I guarantee, even if they’re not that familiar with the poll topic, most people will still interact.

super bowl sunday post ideas poll

Another nice thing about polls is that whenever people answer them, it counts as engagement to the social media algorithms and that means your subsequent stories will get shown to even more people. It’s a win-win!

For Super Bowl Sunday, try to create a poll that is related to your brand and the event. For example, if you own a restaurant you can ask people to choose which of your two popular menu items they would like to eat during the game. If you own a clothing store, create a poll and ask what people are planning to wear. You can even create a series of questions to increase your engagement, and right after the poll, share something important, like that deal you’ve created especially for Super Bowl Sunday or the huge sale you’re having next week!

PS: you can also ask questions on your feed, this usually increases the number of comments and likes on a picture!

super bowl sunday post ideas

10. Create a Super Bowl Bundle

Do you have multiple products that you could bundle together? Create a Super Bowl Bundle and share it on your social media platform. For example, it might be a food + drinks bundle or a t-shirt + cap + foam hand + popcorn bundle. Make it fun and create a nice graphic to share on social media. People will absolutely love it, I promise.

11. Share Recipes

Sharing recipes is a great way to create useful content for your followers. You might be thinking that it only makes sense for a restaurant, but you could always share your favorite drink recipe and name it after your business, or you could share your favorite family recipe if your business is a family business and that would make sense for you. 

Are you planning your Super Bowl Sunday marketing beyond social media? Are you planning to host an event for the big game? If so, this post from Upserve shares some interesting insights from restaurant owners and the lessons they have learned from hosting Super Bowl Sunday at their businesses.

super bowl sunday post ideas recipe

We can’t wait to see what you do! Don’t forget to tag us using the hashtag #GrowingTheBiz so we can see and share your work. And don’t forget to follow us on Pinterest for some more inspiration and ideas!

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