2020 is almost over, and it’s time to prepare your 2021 social media calendar. As a business owner, it’s important to be aware of the holidays and days of observance that are coming up so you can prepare content to post on behalf of your business. As you might have noticed, there are holidays and days of observance for just about everything!
Besides the traditional holidays like New Year’s Day, Independence Day, Thanksgiving, Black Friday, and Christmas, there are many other days of observance that your business can use to celebrate or create a special offer.
But, it’s not just as easy as choosing a random photo and writing “Happy Green Bean Casserole Day!” on your social media account. You want to make content that stands out and connects with your audience in some way. For that, you need a well thought out marketing plan to coincide with the dates on our 2021 social media calendar.
It doesn’t matter if you’re creating a special dish for Nacho Day or giving a 50% discount on Black Friday; you need to create a content calendar in advance so you can plan not only the offer but also the posts that you’re going to share to notify your audience of the initiative (keep in mind, you’ll need to post several times before and during the promotion).
Keep reading to find out:
How to Use Our 2021 Social Media Calendar
First of all, you can use the 2021 Social Media Calendar to plan out which holidays and days of observance are interesting or relevant to your business. Not all of them will be, and that’s okay. There’s no way you could create content for all of these holidays anyway. Just choose a few that really resonate with you and your customers.
Get in the habit of creating a yearly social media plan or content calendar, not just for special holidays and days of observance, but also for other days or celebrations you’re planning.
If you need a little more help with ideas, you can explore the specific posts we’ve put together for some of the most important days each month – like our Black Friday and Cyber Monday Marketing and Post Ideas post. These posts will give you some fresh ideas so you can celebrate these special dates with your customers and even increase your sales!
When you’re planning out your social media calendar, you should also definitely check out our post, 18 Social Media Post Ideas for Small Business. It will help you think of some different ways to distribute your content and engage more with your audience.
The bottom line is this: make sure you’re using a 2021 social media calendar (like this one) to learn about the days of observance and holidays for the year ahead, filter out the ones that work for your business, and create a rough outline of your content calendar. Then, execute your content strategy and watch the impact it makes on your business!
January [ FREE Social Media Templates ]
Click here and get your FREE January social media templates!
National Hobby Month
National Hot Tea Month
National Soup Month
National Train Your Dog Month
Read more: January Social Media Calendar and Post Ideas for Businesses
January – Holidays and Days of Observance
January 1st – New Year’s Day
January 1st – Bloody Mary Day
January 2nd – National Science Fiction Day
January 4th – Trivia Day
January 4th – Spaghetti Day
January 5th – Whipped Cream Day
January 6th – Three Kings Day
January 8th – Bubble Bath Day
January 12th – Pharmacist Day
January 14th – Dress Up Your Pet Day
January 15th – Hat Day
January 18th – Martin Luther King Jr. Day
January 19th – Popcorn Day
January 20th – Cheese Lovers Day
January 20th – DJ Day
January 21st – Hugging Day
January 23rd – Pie Day
January 24th – Peanut Butter Day
January 26th – Green Juice Day
January 28th – Fun at Work Day
January 29th – Puzzle Day
February
American Heart Month
Black History Month
Children’s Dental Health Month
Hot Breakfast Month
Responsible Pet Owner Month
February – Holidays and Days of Observance
February 1st – Dark Chocolate Day
February 1st – Freedom Day
February 3rd – Women Physicians Day
February 4th – World Cancer Day
February 6th – Frozen Yogurt Day
February 7th – Super Bowl Sunday
February 7th – Send a Card to a Friend Day
February 8th – Clean Out Your Computer Day
February 9th – Pizza Day
February 9th – Safer Internet Day U.S.
February 11th – Make a Friend Day
February 12th – Chinese New Year
February 13th – Galentine’s Day
February 14th – Valentine’s Day
February 15th – Single’s Awareness Day
February 15th – Presidents’ Day
February 16th – Mardi Gras
February 16th – Almond Day
February 16th – Pancake Day
February 18th – Drink Wine Day
February 20th – Love Your Pet Day
February 22nd – Margarita Day
February 24th – Tortilla Chip Day
February 25th – Chili Day
March
National Craft Month
National Women’s History Month
National Nutrition Month
March Madness
March – Holidays and Days of Observance
March 2nd – Read Across America Day
March 5th – Employee Appreciation Day
March 5th to 6th – Day of Unplugging
March 6th – Dress Day
March 6th – Dentist’s Day
March 8th – International Women’s Day
March 8th – Proofreading Day
March 10th – Telephone Day
March 14th – Potato Chip Day
March 17th – St. Patrick’s Day
March 20th – Day of Happiness
March 20th – Spring Equinox
March 21st – French Bread Day
March 22nd – World Water Day
March 23rd – Puppy Day
March 25th – Waffle Day
March 28th – Daylight Saving Time Starts (U.S.)
March 30th – Doctor’s Day
April
Stress Awareness Month
Distracted Driving Awareness Month
Keep America Beautiful Month
Move More Month
Couple Appreciation Month
April – Holidays and Days of Observance
April 1st – MLB Opening Day
April 1st – April Fools’ Day
April 2nd – Walking Day
April 2nd – Peanut Butter and Jelly Day
April 2nd – Autism Awareness Day
April 3rd – World Party Day
April 4th – Easter
April 5th – Deep Dish Pizza Day
April 6th – National Burrito Day
April 7th – World Health Day
April 10th – Hug Your Dog Day
April 12th – Grilled Cheese Sandwich Day
April 15th – Laundry Day
April 15th – High Five Day
April 16th – Wear Pajamas to Work Day
April 20th – Chinese Language Day
April 21st – Kindergarten Day
April 21st – Administrative Professionals’ Day
April 23rd – World Book Day
April 26th – Pretzel Day
April 29th – International Dance Day
April 30th – International Jazz Day
April 30th – Arbor Day
May
National Hamburger Month
National Salad Month
Arthritis Awareness Month
Celiac Disease Awareness Month
May – Holidays and Days of Observance
May 1st – May Day
May 1st – Free Comic Book Day
May 4th – Star Wars Day
May 4th – Teacher’s Day
May 5th – Cinco de Mayo
May 6th – No Diet Day
May 9th – Mother’s Day
May 11th – Eat What You Want Day
May 12th – Limerick Day
May 12th – Receptionist Day
May 13th – Apple Pie Day
May 15th – International Day of Families
May 15th – Armed Forces Day
May 16th – Mimosa Day
May 21st – Pizza Party Day
May 21st – Waitstaff Day
May 24th – Scavenger Hunt Day
May 25th – Wine Day
May 28th – Hamburger Day
May 31st – Memorial Day
June
Men’s Health Month
Pride Month
Fruit and Vegetables Month
June – Holidays and Days of Observance
June 1st – Milk Day
June 2nd – Global Running Day
June 2nd – Bicycle Day
June 3rd – Egg Day
June 4th – Donut Day
June 4th – Cheese Day
June 5th – World Environment Day
June 6th – D-Day
June 8th – Best Friends’ Day
June 8th – World Oceans Day
June 14th – Flag Day
June 16th – Fudge Day
June 17th – Eat Your Vegetables Day
June 18th – Picnic Day
June 18th – Sushi Day
June 19th – Juneteenth
June 19th – Martini Day
June 20th – Father’s Day
June 21st – World Day of Music
June 21st – Take Your Cat to Work Day
June 21st – International Yoga Day
June 21st – Selfie Day
June 21st – Summer Solstice
June 23rd – Hydration Day
June 27th – Bingo Day
June 29th – Camera Day
June 30th – Social Media Day
July
National Independent Retailer Month
Ice Cream Month
Social Wellness Month
July– Holidays and Days of Observance
July 1st – Canada Day
July 1st – International Joke Day
July 4th – Independence Day
July 6th – Fried Chicken Day
July 10th – Kitten Day
July 13th – French Fry Day
July 14th – Mac and Cheese Day
July 17th – Emoji Day
July 18th – Ice Cream Day
July 20th – Fortune Cookie Day
July 21st – Junk Food Day
July 22nd – Hot Dog Day
July 24th – Christopher Street Liberation Day
July 24th – Drive-Thru Day
July 25th – Wine and Cheese Day
July 30rd – International Day of Friendship
August
Back to School Month
Eye Exam Month
Breastfeeding Month
August – Holidays and Days of Observance
August 1st – Girlfriends Day
August 6th – International Beer Day
August 9th – Islamic New Year
August 9th – Book Lovers Day
August 10th – S’mores Day
August 10th – Lazy Day
August 12th – International Youth Day
August 17th – Non-Profit Day
August 17th – Black Cat Day
August 19th – World Photography Day
August 21st – Senior Citizens’ Day
August 24th – National Waffle Day
August 26th – Women’s Equality Day
August 26th – National Dog Day
September
Hispanic Heritage Month
Self-Improvement Month
Baby Safety Month
Read more: September Social Media Calendar + Post Ideas for Businesses
September – Holidays and Days of Observance
September 4th – Bacon Day
September 5th – International Day of Charity
September 5th – Cheese Pizza Day
September 6th – Read a Book Day
September 6th – Labor Day
September 6th – Start of Rosh Hashanah
September 7th – Beer Lovers’ Day
September 12th – Video Games Day
September 12th – Grandparents’ Day
September 15th – Start of Yom Kippur
September 16th – Working Parents Day
September 17th – Constitution Day
September 18th – National Cheeseburger Day
September 18th – Start of Oktoberfest
September 20th – National Pepperoni Pizza Day
September 21st – International Day of Peace
September 22nd – Fall Equinox
September 26th – Pancake Day
September 26th – Hunting and Fishing Day
September 27th – World Tourism Day
September 29th – Coffee Day
October
[ Click here and get your FREE October social media templates! ]
Breast Cancer Awareness Month
Emotional Wellness Month
Financial Planning Month
Global Diversity Awareness Month
National Disability Employment Awareness Month
Adopt a Shelter Dog Month
Read more: October Social Media Calendar + Post Ideas for Businesses
October – Holidays and Days of Observance
October 1st – International Coffee Day
October 1st – World Vegetarian Day
October 2nd – World Smile Day
October 4th – Taco Day
October 10th – World Mental Health Day
October 11th – Canadian Thanksgiving
October 11th – Coming Out Day
October 11th – Indigenous People’s Day
October 12th – Columbus Day
October 14th – Dessert Day
October 16th – Boss’s Day
October 16th – Sweetest Day
October 17th – Pasta Day
October 19th – Evaluate Your Life Day
October 21st – International Nacho Day
October 23rd – Make a Difference Day
October 24th – United Nations Day
October 29th – National Cat Day
October 31st – Halloween
October 31st – Daylight Saving Time Ends (U.S.)
November
[ Click here and get your FREE November social media templates! ]
Child Safety Protection Month
Diabetes Awareness Month
Native American Heritage Month
Read more: November Social Media Calendar + Post Ideas for Businesses
November Calendar – Holidays and Days of Observance
November 1st – All Saints’ Day
November 1st – Dia de Los Muertos
November 3rd – Sandwich Day
November 3rd – National Stress Awareness Day
November 4th – Diwali
November 5th – Love Your Lawyer Day
November 11th – Singles’ Day
November 11th – Veterans Day
November 13th – World Kindness Day
November 15th – America Recycles Day
November 16th – Fast Food Day
November 17th – Take a Hike Day
November 19th – International Men’s Day
November 20th – Trans Day of Remembrance
November 20th – Universal Children’s Day
November 21st – World Television Day
November 23rd – Espresso Day
November 25th – Thanksgiving Day
November 26th – Black Friday [See also: Black Friday Marketing and Post Ideas]
November 27th – Small Business Saturday
November 28th – Start of Advent
November 28th – Start of Hanukkah
November 29th – Cyber Monday [See also: Cyber Monday Marketing and Post Ideas]
November 30th – Giving Tuesday
December
[ Click here and get your FREE December social media templates! ]
National Write a Business Plan Month
Bingo Month
Write a Friend Month
Read more: December Social Media Calendar + Post Ideas for Businesses
December – Holidays and Days of Observance
December 3rd – International Day of Persons With Disabilities
December 4th – Cookie Day
December 5th – Volunteer Day
December 7th – Pearl Harbor Remembrance Day
December 10th – Human Rights Day
December 13th – Green Monday
December 17th – Wright Brothers Day
December 21st – Winter Solstice
December 23rd – Festivus
December 24th – Christmas Eve
December 25th – Christmas [+ FREE Templates]
December 26th – National Thank You Note Day
December 26th – Boxing Day (Canada)
December 26th – Start of Kwanzaa
December 29th – Tick Tock Day
December 31st – New Year’s Eve
Read more: December Social Media Calendar + Post Ideas for Small Businesses [ FREE Social Media Templates ]
Need more ideas to create amazing content?! Click here to see our post with 18 social media post ideas!
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