Is it really time to put together a March social media calendar already? Look, we know that the year has just started, and March seems a way out. But hear us out: in order to have an effective social media marketing strategy, you need to plan ahead. It’s just a fact. Your best work is not going to be done “on the fly” even if you’d prefer to do it that way.
But planning your content doesn’t have to be a chore or something to dread. In fact, we’ve put together this March social media calendar + post ideas that you can use to kick off your planning and create a month’s worth of FUN content you feel excited to share with your followers.
When you map out the various holidays and days of observance in advance – like one or two months ahead – you will find that it is so much easier to ensure all your big plans and goals are actually within reach.
These holidays and days of observance are a great opportunity to create amazing content and have something really unique and fun for those days when you don’t really know what else to post about.
Read more: 2021 Social Media Calendar for Small Businesses
Some of these dates are more commercial or well-known, such as St. Patrick’s Day. But you will also see some quirkier ones like Waffle Day and Puppy Day. Depending on your business, there’s probably a fun way to tie these topics into the work you do and create something interesting for people to weigh in on or share on their own page.
Of course, your business isn’t going to have something to say about each and everyone one of these. If it doesn’t fit, don’t force it. For instance, if your business has nothing to do with dentistry or dental health, you’re probably not going to be celebrating Dentist’s Day on March 6th with your customers and followers on social media. The goal here is to stick to the dates that make sense to your business.
Read more: How to Create a Social Media Plan
When you find one that fits your business, go ahead, and add your idea to your social media calendar. But also, think beyond just a simple social media post. If there’s one that aligns particularly well, you might want to expand your idea into a marketing campaign that spans the entire week rather than just that one day.
If you are making posts, check out apps like Poster Maker to help create amazing on-brand graphics and images to post across all your social media channels.
So, are you ready to start planning March’s content calendar?
March Holidays and Days of Observance
National Craft Month
National Craft Month is a great opportunity for businesses that sell crafts or craft supplies. Doing arts and crafts has become even more popular since more people are staying at home and need things to do to keep themselves busy and feeling productive. Think about a craft project that you could promote. Maybe you could film a DIY tutorial and offer a discount on the supplies needed to make the item. Or, you could go live and do a “make with me” virtual event to connect with your followers. This might be the perfect excuse to try out a new platform, like Instagram Reels, TikTok, or Instagram Stories.
National Women’s History Month
This is basically a month that anyone and any business can celebrate. This month is all about supporting women and sharing how important they have been for history. Everyone can raise the flag to say that women still need much more equality, that they need to be respected and have equal rights. So, if you think that this is something your audience would appreciate – and that resonates with your brand persona – create some meaningful content around the issue. Create at least a post per week that highlights women in your industry or women’s issues you feel strongly about. Or, you could even start a campaign to help women who are at risk in your community.
National Nutrition Month
Restaurants and health professionals can all benefit from posting content on this topic. If you own a restaurant that has a healthy vibe, you could share some interesting facts about your ingredients or even offer people discounts on some of your newer menu items. Health professionals can give away a free evaluation or a few 30-minute coaching calls for people to dial in their nutrition and ask any questions they have. This is not only a great way to serve your audience, it’s an effective way to capture leads and gain people’s trust.
March Madness is the perfect time to create a fun in-person or virtual event. Of course, businesses that serve food, drinks, or sell sports-related items are a natural for this, but you could get creative and participate in a March Madness-style event even if you’re not in one of these industries. Create special deals, events, giveaways, or give your clients something for free – even if you just waive a delivery fee, it’s something worth promoting. By the way, we have a few other posts talking about the Super Bowl and March Madness specifically that might give you even more ideas. Feel free to read these posts and find some inspiration for your business!
March Social Media Calendar: Holidays and Days of Observance [+ FREE Social Media Templates]
March 2nd – Read Across America Day
The purpose behind Read Across America Day is to celebrate reading and bring awareness to the importance of reading. The goal is to motivate kids and adults to read more and learn about the impact that reading brings to people’s lives and their education. So, if you’re in the educational space, or you own a bookstore, this is the perfect day – or week – to create a big promotion. If you own a café where your customers often go to sit and read a book, why not create a social media post for this day too? Even if you’re none of these things, you can still post about it if you think this day ties into your business somehow. Think outside the box if you have to!
March 5th – Employee Appreciation Day
This is something that can be celebrated internally, but you can definitely celebrate your employees on social media, too. Your followers might have fun showing them a little bit of love. You can share some pictures of your employees – or your whole team – along with a funny or interesting fact about them. Make it personal by sharing something that will make your followers feel even closer to you and to your amazing employees. It’s so nice to see the faces of a brand and learn a little bit more about what drives them!
March 5th to 6th – National Day of Unplugging
The National Day of Unplugging is a great opportunity for businesses to remind people to unplug and get away from their screens… after they see your social media post, of course. More now than ever, we need reminders to set down our phones and experience everything else that life has to offer. Give people a list of “unplugged” things they can do.
Or, let’s say you have a spa; why not invite people to come in and unplug with you? You could say something like, “Come unplug with us! Spend a full day at the spa, relax, and completely forget about the world outside.” Whatever kind of business you own, I’m sure you can help your customers “celebrate” this day. Even if you own a technology company, you can encourage users to unplug for a day or two and give tips on how they can do it.
March 6th – National Dress Day
This might be a little bit more of a niche one, but National Dress Day might be a fun one to celebrate with your customers, especially if you own a women’s clothing store. You could create a giveaway, give a special discount on all dresses for the day, or do a series of posts where you style a basic dress and encourage people to wear more dresses! Show some of your favorite dresses and give your followers some tips on colors, patterns, and styles that are flattering for different body types. Show them how to add different accessories and essentially, use your knowledge about fashion to highlight your products and inspire your customers!
March 6th – Dentist’s Day
Celebrate Dentist’s Day with your customers! Share a post mentioning the history of the day, share a funny dental meme, give them some useful tips, or remind them to schedule their dental checkup. Whatever it is that you choose to post about to celebrate this day with your audience, make sure your posts are aligned with your brand persona and how your brand wants to be seen.
March 8th – International Women’s Day
We already mentioned some things you can do during National Women’s History Month, but you can certainly do something special on International Women’s Day, too. Just try not to do something that has already been done a thousand times. What really stands out are things that are out of the ordinary. So, think of things you can do besides giving women roses, for example. Start by praising and supporting the women who help run your business. Create events during the week and raise awareness about the problems women still face. Make sure you listen to women and do something more for them on this day… and beyond.
March 8th – Proofreading Day
Are you a writer or an educator of some kind? Maybe you even work as a proofreader. If so, this is the perfect day to share some facts about your work, share a little bit of knowledge or some pro tips that might help people to write better or proofread their own work. You could even share a funny post with some intentional mistakes and see if people can spot the errors!
By the way, happy proofreading day, Kari (she is our amazing proofreader). Thanks for the awesome work you’ve been doing with these articles!
March 10th – Telephone Day
Earlier in this article, we mentioned “National Day of Unplugging” but now it’s time to celebrate the telephone and all it does us these days. The phone was invented in the 1800’s and things sure have changed since then!
Rather than just creating a post talking about the history of the phone (that might be a little bit boring), you could celebrate in another way. If you sell phones or phone accessories, you could offer a discount for Telephone Day. Or, you could share some of your favorite apps and how they make your life easier. Have fun and try to approach this day from a new angle!
March 14th – Potato Chip Day
A whole day dedicated to potato chips? It’s almost too good to be true. If you sell potato chips, creating some kind of sale or giveaway is a no-brainer. Or, you could share a fun post with tips on how to celebrate potato chip day, like eating them in bed, while watching Netflix, in the bathtub, while crying over a breakup, you get the idea. You could even create a fun poll to get people to engage with your post. Find out what everyone’s favorite kind of potato chip is, and then share the results at the end of the day!
March 17th – St. Patrick’s Day
St. Patrick’s Day is the perfect opportunity for an event. But, since this is such a big holiday, it’s going to require a little more planning. If you’re allowed to host events and you feel safe doing so, make sure you’re planning for every possible scenario. Also, make sure you plan the event or special deals in advance as these bigger promotions have many moving parts and you want to give people enough time to plan. If you’re going to require people to wear green in order to win something for free, you want to make sure you give them time to get a green outfit to wear.
Think about what’s going to set your event apart and go through all of the details. For example, are you going to require reservations? Are you going to have a special menu or deals on certain drinks? Are you going to have live music? Will there be prizes? There’s lots to think about, but the added business you’ll get as a result will make it all worthwhile. Just make sure to create several posts for the event leading up to the date so people have more than one chance to find out about it.
March 20th – Day of Happiness
Who couldn’t use a little more happiness in their lives? This is one of the best days to celebrate with your followers and customers. Use this day to bring joy to people’s lives, remind them of the good things in life, or give them a reason to be happy, like a little freebie or just a sincere “thank you” for their business and support. Share some of your own reasons to be happy as a way to inspire them to do the same. I’m sure you’ll be able to touch people’s lives and make them feel just a little bit happier on this day.
March 21st – French Bread Day
Celebrate the famous baguette with special baguette sandwiches for your customers! This is a super versatile kind of bread, so be creative and come up with some sweet or savory dishes to share with your customers! If you’re not going to create special dishes featuring French bread, you could create tutorial videos that show people how to make something at home or you could even walk people through the process of making French bread from scratch!
March 22nd – World Water Day
This is something every business can – and possibly should – talk about. Water is the most important resource on our planet, and it is limited! Aside from just creating a beautiful post on social media, you might want to also add some signs on your bathroom walls to remind people to turn off the water while they are washing their hands. Share some meaningful stats with them to empower them to do their part. Remind your team that they should be mindful about the water they use while they’re at work, too.
You could even ask your employees or customers if they have any ideas of how you can do a better job. You just never know what they might have in mind. It all starts with being humble and having an open heart about the issues that matter.
March 23rd – Puppy Day
Do you own a dog shelter, a veterinary clinic, or a pet shop? Then celebrate this adorable day with your customers and your social media audience! Share photos of cute puppies, create an adoption promotion, run a sale on products for puppies, or hold an adoption fair during the week of March 23. The world needs more puppies these days and this is the perfect opportunity to spread some much-needed happiness around.
March 25th – Waffle Day
There’s nothing better than celebrating Waffle Day by eating some delicious waffles! If you sell waffles (or waffle cones), this day was meant for you! You could launch a new waffle flavor for the day, week or even month. You could offer a deal on waffle dishes or give a free mini waffle with orders above a certain amount. Even though it’s just one day, you want to start posting about your promotions a few days in advance so people can plan their visits. Most people don’t have the luxury of being able to pop in at the spur of a moment and you want to make sure your event is a success!
March 28th – Daylight Savings Time Starts (U.S.)
If you’re a U.S. based business, you can use this day to remind your audience to adjust their clocks and of course, remind them not to miss any appointment they might have with you due to the change in time. You can create a fun post that you can stream out the day before to remind people to “spring forward” by setting their clocks ahead one hour.
We can’t wait to see what you do! Don’t forget to tag us using the hashtag #GrowingTheBiz so we can see and share your work. And don’t forget to follow us on Pinterest for some more inspiration and ideas!