What Is Instagram Reels?

Reels is a built-in tool on Instagram, and it's a new way to record clips that last up to 15 seconds. You can also edit and add music to your videos right inside the app. Currently, the Reels feature is shown as an option inside of the Instagram Stories tool.

How Does Instagram Reels Work?

After creating and editing your 15 seconds video clip, you can share it in your Instagram Stories and the Reels tab on your profile (just like when you create a video for IGTV). Reels are also shown on the Explore feed, and there's actually a special Reels Explore feed, especially for Reels content. If you want to see the latest content, all you need to do is swipe up to go to the next video“ just like you do on TikTok.

How to Create Instagram Reels

The process of creating Instagram Reels is pretty straightforward, even though it requires a little more creativity and time than an Instagram Story or even an IGTV video, where you basically just record and post. Instagram Reels is meant to have more elaborately edited pieces of content, just like TikTok.

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