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ICE Barcelona 2025

Start Date January 20, 2025
End Date January 22, 2025
Fira de Barcelona

ICE Barcelona 2025 is set to be a pivotal event in the gaming industry, taking place from January 20 to 22 at the Fira de Barcelona. This premier event will attract over 45,000 professionals to explore the latest innovations and regulatory updates in the gaming sector. Participants will have the opportunity to network extensively, participate in educational sessions, and experience firsthand the technological advances shaping the industry. Highlights include dedicated zones for growth markets, consumer protection, and an esports arena, catering to a diverse array of gaming professionals.


ICE Barcelona 2025 promises an enriching and dynamic experience for gaming industry professionals. As the industry’s leading conference and exhibition, it provides a comprehensive platform for attendees to immerse themselves in the latest gaming technologies, regulatory frameworks, and market trends.

Event Highlights

  • Innovative Technology Showcases: Explore cutting-edge gaming technology including AI applications, virtual reality, and blockchain-based gaming solutions.
  • Regulatory Insights: Gain valuable insights from global regulatory bodies to stay ahead in compliance and consumer protection.
  • Networking Opportunities: Connect with over 45,000 attendees from various sectors within the gaming industry, including more than 630 global exhibitors. The event, spread over three days in 2024, expects around 80,000 visits and will see representation from 164 countries on the show floor.
  • Dedicated Zones: Special areas focusing on emerging markets, responsible gaming, and the ever-popular esports sector.


  • Ampersand: With its unconference format of free-flowing discussions, the ICE edition of Open Space will give YOU the full power over the questions you want to ask, the experiences you want to share and the themes you want to brainstorm.
  • Consumer Protection Zone: THE place to discover the latest innovations in safer gambling.
  • The Esports Arena: Witness top-tier players clash, experience high-tech racing and let us craft unforgettable experiences
  • DEI: broad platform to amplify the DEI message through-out the show in order to raise awareness, bring communities together and educate.
  •  Growth Market Zone: an unparalleled platform to connect with businesses, discover market-specific insights, and gain the competitive edge you need to succeed.
  • Fast Forward: Fast Forward is THE place for the gaming industry to come together and discover, discuss and shape the future.
  • High Street Hub: The Hub is an an opportunity for visitors to network with colleagues from the land-based sector and engage with the policy debate set against the backdrop of the UK government’s White Paper on Gambling Reform.


When and where is ICE Barcelona 2025 taking place?

ICE Barcelona 2025 will be held from January 20 to 22 at the Fira Barcelona Gran Via, a premier venue offering state-of-the-art facilities in one of Europe’s most contemporary citie

How much is the cost for attending the event?

Attending the ICE exhibition is completely free for visitors.You can register for your complimentary exhibition pass through this link.

Who organises it?

ICE is a part of Clarion Gaming, which offers a suite of resources and events for the global gaming community, including Totally Gaming and iGaming Business intelligence platforms, the Totally Gaming Academy training series, and major events like iGB Live! and the Affiliate Conference series. Clarion Gaming is a branch of Clarion Events, a prominent event organizer active since 1947, known for its innovative and market-leading events managed by a team of 950 across 13 global offices.

Can I sponsor the event?

Yes, sponsorship opportunities are available. For more details and to explore various sponsorship packages, please visit: https://www.icegaming.com/about-ice/exhibit-sponsor.

What are the accommodation options near the venue?

Numerous hotels are available near the Fira Barcelona Gran Via. It’s recommended to book early due to high demand during the event period. Websites like ExpoBeds offer specialized services to help find and book accommodations

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